Violets like a lot of bright light but not hot direct sun. In their natural habitat under forest canopies, African Violets are protected by the tree canopy. The better the sunlight you give your violet without it being direct, hot sun, the more often it will bloom for you. Some suggestions are a window with morning sun, filtered light, artificial light, or table lamps. If your violet is not blooming - then it probably needs more light. Try moving it near a lamp or in a brighter spot.  During the winter months, when the sunlight is weaker, your plants may benefit from the light of a southern exposure.

Violet don't have to only have sunlight - we have many happy customers who have violet pots in their office. Artificial light also works!